| People imagine they can look past ugly decor or empty rooms and see 'potential', but usually they can't! That's why successful builders use Model Homes and Model Suites to sell their projects.
Savvy home sellers realize that the same principals apply in the resale market and turn to Professional Home Stagers or House Fluffers to ensure they sell quickly and for top dollar.
People start house hunting with a logical list of criteria, but the home they actually buy is chosen largely for emotional reasons.
The principal aim in a house fluffing or home staging project is to allow potential buyers to walk into the house and have that "this is it, this is home" feeling.
Once they can say, "I love it," they are willing to look past some of the criteria they had on their list before they walked in the door. That's why it is critical to pay attention to even the smallest detail when staging a home to sell. "
Little" things like over crowded rooms, personal memorabilia, dripping taps or doors that stick, all help the buyer emotionally disengage from the house.
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| One look at this powder room and you know you're in a well-maintained elegant home. |
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| To sell your home fast, for top dollar, you want buyers to lose their hearts. Then the competition doesn't stand a chance!
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| Once the tenant left this house, Debra Gould and her team repainted the room and added new furniture, art and accessories. Not all home staging projects require new furniture. Where possible, Six Elements will work with what you have first— often in new ways as seen below. |
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| This is very typical of what can be done as part of a Home Staging Consultation. The bulky couch was removed and the remaining furniture and artwork were rearranged to create a more open and inviting bedroom.
 How a consultation works.
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| Home staging makes all the difference when transforming an empty space. Family homes sell better when they are shown with rooms for children. Six Elements uses rental furniture and props to create the right ambiance, even when no real children live in the home being sold. |
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| This house gained an extra room in the buyer's eyes by removing all the unused items and setting up a weight training area. Six Elements will arrange for off-site storage if needed. |
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If a house doesn't sell within those first critical weeks when one hopes for lots of activity, interest and multiple offers, most agents recommend a price "adjustment" of at least $5,000. This is money right out of your pocket!
It is much more preferable to stage or fluff your home right from Day 1, and never go down the "New Price!" road.
Done right, home staging / house fluffing provides an excellent return on investment — helping you sell your home more quickly and for top dollar (forget weeks/months of endless and inconvenient showings).
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| CNN Money interviewed Home Staging expert Debra Gould on how Home Staging, House Fluffing, or Real Estate Merchandising as it's also called, is a great strategy in a slowing real estate market. |
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Wondering what happens when you call a professional Home Stager?
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NOT IN TORONTO?
Through her personal Coaching Service Debra offers advice by phone and email to clients all over North America.
An hour can be divided into 20 minute appointments for regular contact throughout your project. An excellent way to have your questions answered by a pro as you need help.
You many also be interested in the new Staging Diva Directory of Home Stagers.
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Staging Diva Training
We offer business training for those wanting to start their own home staging, or house fluffing business.
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| To learn more about our Home Staging by Design service, email debra@sixelements.com, or call: 416-691-6615. |
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