Attention Builders, Renovators and home owners with empty rooms!
Home Staging by Design™ can easily increase the selling price of your empty home by $20,000 to $50,000 with minimal investment.
Decorating your house to sell, also called Home Staging, House Staging, Real Estate Staging or House Fluffing, will help you sell more quickly and as a build or renovator, you know time is money!
Tempted to leave a room or home empty?
If you've done the expensive and time-consuming job of renovating, don't decide to save money when it comes to furnishings!
It's hard to stay motivated to the bitter end when you've gone through expensive renovations, suffered with delays, gone over your budget. It can be tempting to say, "it's good enough, the paint's dry let's put it on the market as is!"
This is short sighted and can cost you a bundle!
It's relatively inexpensive to rent anything you need, and these finishing touches help ensure you make the profit you deserve for all those costly renovations.
Imagine it's the Academy Awards. A big star is wearing a fabulous designer gown so she decides she doesn't need to get her hair done. Does everyone talk about the fabulous gown? Of course not, all they can remember is that terrible hair!
Not providing the finishing touches leaves a significant amount of money on the table when it's time to sell. Everything in this photo was added during a Home Staging by Six Elements Inc.
The house sold in days for $30,000 over asking. Three other houses on the street were available for sale before this home came on the market, and they were still for sale weeks after this one sold.
Or imagine a fine painting stuck in a dollar store frame. Does the painting have the same appeal as it would if it had gone to a professional framer? No, suddenly it looks like it must be a cheap painting instead of the wonderful work of art that it is.
Conversely, have you ever taken one of your 4 year old's paintings and had it framed? What a difference compared to how it looked when you had it stuck on the fridge with a magnet!
Why does one T-shirt sell for $15 and another for $100? They're both 100% cotton and they're probably made in the same country. The hundred dollar version has a big name on the label, it's sold in a fine boutique.
It's all about context and packaging... home staging is about packaging a home to show off its best features and downplay the flaws. Home staging is about romancing the buyer, putting them in the mood to make an emotional connection with a house!
5 reasons it's a bad idea to leave rooms empty when showing your house:
1. People don't buy houses, they buy homes.
2. It's hard to understand how large a room is when there's nothing in it as a reference point.
3. People can't visualize how furniture will fit in an empty space and if they're unsure, they don't buy.
4. When a room is empty prospective buyers focus on negative details instead of falling in love with the overall space. Instead of looking at the flow of one room to another, they get bogged down in questions like: Is the drywall smooth? Will those bumps in the carpet come out? How come the closet doesn't have a hanging bar yet? Why doesn't that molding fit perfectly? How come the light switch is in the middle of the wall?
5. When a house or even a few rooms are empty prospective buyers can get distracted from looking at the house. Instead of focussing on whether this is the home for them, they may be busy wondering: Is this a divorce? Have they left town? Are they selling because they have money problems? This train of thought will take them where you, as a vendor, don't want them to go! They'll start thinking, "maybe I can put in a low ball offer since the seller might be desperate."
Don't have the energy to figure it out yourself? Don't know where to start?
Call The Staging Diva Debra Gould for a Home Staging By Design consultation at 416-691-6615. We can source everything you need as you can see by what we did for these empty homes:
BEFORE
AFTER
Newly renovated, but this is a depressing first view when you walk into the home. This is a house not a home! It's also next to impossible to judge size without a reference.
Now, this feels like a home that buyers can make an emotional attachment to! It's also important to give people a sense of how furniture fits in the space. Most potential home buyers can't visualize the possibilities without help!
BEFORE
AFTER
Pretend you're the buyer, which master bedroom are you more likely to remember favorably after seeing 6 or 8 houses in a day? This is the same room, decorated to sell with furniture and accessories provided by Six Elements.
BEFORE
AFTER
It didn't take much to turn this depressing third floor into a kids' hideaway!
BEFORE
AFTER
There were no actual children living in this house which had been purchased to renovate and resell. A family home should be shown with childrens' rooms so Six Elements "invents" children as needed! We even give them names!
BEFORE
AFTER
From construction site to renovated home decorated for a young couple. It's important to always have the target market in mind when decorating a house to sell. Make sure any Home Stager you hire really understands real estate and the psychology of why people buy.
Done right, home staging / house fluffing provides an excellent return on investment — helping you sell your home more quickly and for more money.
In the United States, consultation fees for Home Staging are tax deductible as an expense in preparing your home for sale in many cases. Check with your CPA or tax expert to determine if you qualify.
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Any amount invested in renting items from the Pattern by Design Collection for a House Fluffing Home Staging project can then be used towards the purchase of a new custom-designed product for your new home.
Painting by Debra Gould echoes the deep red of the adjoining dining room.
Thinking of starting your own Home Staging business?
Staging Diva Business Training
Have you been looking for a way to turn your passion for decorating into a new career? Are you tired of working for someone else?
"Debra Gould's Staging Diva Program gave me the solid foundation I needed to start my own home staging business. I finished the program feeling worthy of my talent and confident about handling owning my own business. She is an excellent mentor and shares all of what she knows and loves what she is doing. Before I selected Debra Gould's program, I spent hours of research to find the right trainer for my needs and after the first class I knew I had selected the best. She is fun and an awesome wealth of information. I recommend the Staging Diva program to anyone starting a home staging business." Patsy Kappler, CA
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If you know you want to start your own home staging, or house fluffing business, or you want to combine it with a business you already have, we offer extensive business training and support.
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Six Elements ~ Designing New Possibilities for Your Home and How You Live™
Six Elements Inc. president Debra Gould is an internationally recognized home staging expert who provides tons of free information on the industry as well as offering a home staging directory, training courses, books and more. Six Elements Inc. provides home staging, colour consulting and interior redesign services in Toronto, especially in the Beach, Beaches, Cabbagetown, Leaside, Etobicoke, Bloor West Village and downtown Toronto areas. Virtual home staging services are also provided by Debra Gould who will work from photos to help home sellers stage their own homes following her advice.
®Staging Diva and the Staging Diva Logo are registered trademarks of Six Elements Inc.
™Empowerment by Design, Staging by Design, Color by Design, Rooms by Design, Pattern by Design are trademarks of Six Elements Inc.
