Dreaming of starting your own home staging business?
Staging Diva Training helps you grow at your own pace
Whether you are already established, or just thinking of starting a home staging, or house fluffing business, you'll find training courses and a growing list of other tools to help you here.
There is even one-on-one advice by phone for when you get stuck on a project or don't know what to do next with your business.
You can learn the Staging Diva® approach and have the rewards that come with that too! With the right staging business training and support, you can grow your own home based business around the needs of your family.
"I sincerely appreciate the value of focusing on how to 'develop a business', rather than how to 'do a job'. Debra Gould has created a program that guides, encourages, and supports people interested in the home staging business. I recommend The Staging Diva Program above any other courses available for home stagers who want to grow their potential!"
Charlene Yackanich (FL)
"I've developed The Staging Diva® program to give you the tools to really go for it in your own Home Staging, or House Fluffing, business! It's taken me over 25 years to develop the marketing and business skills I share with my Staging Diva students.... Plus they know I grew a Home Staging business myself from scratch.
This is not theory, it's practical hands-on stuff you can use today and in the years ahead as your business evolves!"
Debra Gould, "The Staging Diva," president of Six Elements Inc.
Debra Gould wrote a chapter in the book "Marketing Masters: The Best Ideas, Tips & Strategies from Canada's Savviest Marketers," published in 1998 and was a long time contributor to PROFIT Magazine writing regular marketing columns.
The Staging Diva products and services to help you grow your own Home Staging / House Fluffing business include:
Staging Diva Biz Quiz - This fun quiz will help you decide if the home staging / house fluffing business is right for you - FREE
Staging Diva Dispatch - Monthly newsletter. You get a FREE bonus subscription when you order the FREE Staging Diva Quiz. Articles and inspiring stories for anyone in the home staging / house fluffing business, or anyone thinking of starting. - FREE
The Business of Home Staging - a collection of articles about the business of home staging, proof staging works, references to stories in the media and more. - FREE
Staging Diva Home Staging Project Referral Service - We refer tens of thousands of dollars worth of home staging projects to Graduates of the Staging Diva Program. Projects are advertised at The Business of Home Staging. If there's one in your area, you simply fill out the form at The Staging Diva Home Staging Project Referral Service.
Staging Diva Home Staging Business Quickstart Checklist - This convenient checklist gives you the first 20 steps to take to start your home staging business. And they're all in order, so you won't waste time and money. Purchased separately OR available as a FREE bonus when you sign up for all five courses in the Staging Diva Training Program.
Staging Diva Courses - Five courses to choose from. These are not "decorating" courses, they take you from start-up through growing a profitable home staging / house fluffing business. Each course includes detailed notes sent to you in advance and a live class (by phone) with The Staging Diva, Debra Gould.
When you sign up for the complete Staging Diva Program as a package of 5 courses (a $270 savings), you're entitled to participate in the many new programs we have for Graduates only. You'll get detailed course study notes and recordings of the courses to listen to at your own convenience whether you're ordering all 5 courses, or one at a time!
Staging Diva Course - Quick Facts
5 courses in total, save $270 signing up for the whole program
All courses are recordings of live courses taught by Debra Gould, The Staging Diva
Learn at your own convenience and have the opportunity to re-listen to the material
You get detailed Staging Diva course notes by email to accompany the recordings
Each course is approx. 120 minutes depending on the number of questions students ask
No travel or room bookings = less time, more convenience and lower cost
Learn from the comfort of home
Learn from The Staging Diva, Debra Gould's client experiences and her journey to become an internationally recognized home staging expert and leader in the field.
Participate from anywhere in the world!
Learn from Debra Gould's answers to student questions on these professionally edited recordings.
Staging Diva Graduation Certificate mailed to you upon completion for your portfolio
Satisfaction Guaranteed or your money refunded!
The Staging Diva Home Staging Business Training Program is the ONLY home staging program taught by an MBA who is a long-time entrepreneur and has a proven track record of growing a successful home staging business! Training is not delegated to others. You learn from internationally recognized home staging expert Debra Gould, The Staging Diva.
Staging Diva Business Accelerator Upgrade - When you order all 5 Staging Diva courses, you'll be invited to add one hour of business coaching / mentoring with The Staging Diva, Debra Gould - a $300 value for only $150. You can use this time at any point within 6 months of ordering and you can split the time into 4 individual calls. Debra will call you so no long distance charges apply. This is a great way to have ongoing support and somewhere to turn if you feel stuck or overwhelmed at any point.
Staging Diva Business Coaching / Mentoring - Ask any questions you may have while starting or growing your own home staging / house fluffing business. Or, get help on a specific client project and feedback to your marketing materials or web site. Done by appointment, by phone with The Staging Diva, Debra Gould. Purchased separately at the rate of $300/hour or included in the Staging Diva Business Accelerator Program at half price.
Staging Diva Directory of Home Stagers - Staging Diva Graduates are eligible for a listing on our online directory. It gives you a comprehensive web page with minimal cost or effort on your part. Send us the copy and your photos and we take if from there!
Staging Diva Network - A password protected online discussion group/community for Graduates only to ask questions, share information, successes and challenges. A fabulous and growing knowledge base.
Staging Diva Dialog - Monthly Question and Answer Calls Live with Debra Gould. Members also get a recording of the call to re-listen whenever they like!
In only 2 years, The Staging Diva Debra Gould went from zero experience to staging millions of dollars of real estate and international recognition as a house fluffing / home staging expert.
Today, she is often booked solid for up to 6 weeks in advance by clients wanting her to stage their homes. In her five Staging Diva Home Staging Business Training Courses she will tell you how she achieved this success!
Her techniques are ones that you can copy and use too. And they aren't based on spending money to promote your business. In fact, Debra spends very little advertising her home staging business!
"Debra, I just wanted to let you know how helpful your Staging Diva TeleClasses have been. You are doing a fabulous job and I am so grateful. Thanks to your training program, I am going to do this "well" from the beginning! Getting my business started is all so exciting and does not feel like work. Thanks so much for the inspiration!"
Sharon Galyon (TX)
"My mission is to inspire and empower others to live the life of their dreams.
I started the Staging Diva Program because I was hearing from women all over North America every day hoping to start their own home staging or house fluffing business, plus others who had taken decorating courses or so called accredited programs but didn't know how to market themselves or manage the business side of things.
With an MBA in Marketing and almost 20 years supporting my family as a home-based entrepreneur, I have a lot of knowledge and experience to share with others," says Debra Gould, also known as The Staging Diva®.
"I hear from Staging Diva Graduates every week who have used what I taught them and successfully started their own home staging or house fluffing businesses. They're in almost every US state and every Canadian province, plus Australia, England, Wales, Portugal, the Philippines, South Africa... the list keeps growing," says Staging Diva Debra Gould.
"What a mentor you have been to me Debra! The Staging Diva Course was the exact push I needed to get my home staging business going. The phone classes were inspiring, well organized, and a wealth of information. Your entrepreneurial insight was exactly what I had to learn.
You gave me the confidence to be proud and excited about my abilities, and to create a worthwhile service and business. I look forward to the continued education that Staging Diva will provide in the future.
I am so glad I chose The Staging Diva Program instead of the other home staging training programs offered in the US."
"Debra, you have the thoughtful, ethical and straightforward approach I was looking for in a House Staging Training Program. Many thanks for sharing this wealth of marketing information and good sense that you have."
Derrian Smith (NB)
Here are the 5 home staging courses you can enjoy while gaining tons of home staging / house fluffing business knowledge from the comfort of your own home:
1. "Cash in Decorating Houses to Sell"
What exactly is Home Staging or House Fluffing?
The top 5 reasons Home Staging works
7 reasons why this is a growth business
4 key factors affecting how you work with a Home Staging client
Services you can offer as part of your Home Staging or House Fluffing business
Key factors to consider when starting a Home Staging or House Fluffing business
Self Assessment ScoreCard - A valuable tool to help you overcome the hurdles of starting your Home Staging business
The Staging Diva's Top 5 Survival Strategies for being your own boss (she's used these herself since 1989)
2. "The Business of Home Staging: What you need to start and grow"
Ideal personality or background for being a Home Stager
What you need to get started
What you need to grow
Why you should register a business
Why there's no such thing as staging accreditation
4 quick ways to build trust and credibility as a Home Stager
How to charge for your services (learn what other home stagers charge all over Canada and the US)
Pros and cons of owning a Home Staging prop or furniture inventory
10 low budget ways to grow your Home Staging business
3. "Taking the Mystery out of Home Staging Client Consultations" (includes the Staging Diva Home Staging Checklist)
How to turn a potential buyer into a paying client
How to avoid the "free estimate" trap
How to dress for a home staging / house fluffing consultation
What to bring to a home staging / house fluffing client consultation
How to start the home staging / house fluffing consultation
"Who" moves "what" and "when", and answers to other home staging mysteries
Build your client relationship with these house showing survival tips
Don't chase your money- How to get paid immediately by your clients
How to end your home staging consultation and pave the way for future sales
The 2nd visit - essential ingredients for your "Home Staging Tool Kit"
4. "The Staging Diva's Sales and Marketing Secrets to Boosting Your Home Staging Business"
Defining your measure of success and setting your goals
How the buying cycle works
Overcoming the top 5 reasons someone won't buy Home Staging services
The key question you must answer for your Home Staging prospects
How to reach your four key target audiences for Home Staging
What you should know about each audience
Sales and marketing tips and tools and strategies for each audience
Building your web presence
Search Engine Optimization Tips
Pricing to work less / earn more
5. "Over 30 More Ways to Make Money In Home Staging
What is an alliance?
How can alliances make me more money?
Why an alliance instead of a partnership?
6 key reasons to form an alliance
4 key ingredients to look for
How to find potential alliances
Creating a win-win situation
How to boost your Home Staging profits with over 30 alliance categories
The Staging Diva Business Alliance Assessment ScoreCard - A valuable tool to evaluate alliance candidates
Wrap up questions / answers from the Staging Diva Training Program
Invitation to join the Group Mentoring Series for ongoing business building support (Staging Diva graduates only).
Not sure if you're ready to start your own home staging / house fluffing business?
Try our free Staging Diva Quiz, it's fun and there is no obligation to buy anything. This is a FREE gift from Debra Gould, The Staging Diva.
Save $270 today when you register for all 5 classes!
"Listening to you during the Staging Diva TeleClass, I really saw how you explain things to your clients and how that can make all the difference. The course was excellent and it was great to have the chance to ask so many questions. I'm really looking forward to the next one!" (Dena C., Seattle)
"I appreciate all the time for questions and they were addressed very efficiently. The Staging Diva TeleClass provided good information and encouragement and I was pleased to hear the honest remark that it takes time to build a Home Staging business." (Colleen V., British Columbia)
The real estate agent was going to list this home in the mid $700,000s.
Once this home was staged by Debra Gould, the agent raised the asking price to $799,900.
Much to Debra's client's surprise and delight, the house sold in 4 days for $820,000.
Wouldn't you like to know the budget for this Home Staging project?
In Staging Diva TeleClasses you'll hear more about projects like this, both large and small.
All Teleclasses lead by Debra Gould, also known as The Staging Diva. She brings the material to life by candidly sharing her first hand experience growing her own Home Staging Business and dealing with hundreds of home owners and real estate agents.
Remember these courses are offered by phone, so there's no need to travel and no need for complicated technology. If you've got a phone and email (so we can send you the course notes in advance), you're all set!
You'll meet other participants from all over the US and Canada and learn from the questions they ask. Debra candidly shares her marketing and business building secrets, based on almost 25 years of business experience and first hand knowledge of what it takes to grow a Home Staging business from scratch!
Save $270 today when you register for all 5 classes!
In addition to Staging Diva TeleClasses, you can have a one-on-one training / mentoring session with Debra Gould by phone. This is a great opportunity to answer all your questions and save yourself months of research. You can quiz her about everything she's learned while staging hundreds of homes in the $190,000 to $1,500,000 price range!
"This hour I spent talking to you was fabulous! You're so generous with your information and you've given me great ideas to build my home staging business. Thanks!"
Dawn F., California
How it works
Order your mentoring time at the secure link below. Cost is US $300/hour.
You'll get back and email with a web link to get right into my personal coaching schedule online.
Pick the time(s) that are most convenient for you, book your appointments online and I'll call you at the confirmed time(s).
YES, sign me up for two hours of one on one business coaching with Debra Gould, The Staging Diva. I understand that I have 6 months to use my time and I can split it into a number of shorter appointments.
"I was really struggling with whether it was a good idea to get into the home staging business. Talking to Debra I got a much better idea of how it works and what kind of money I could earn. After discussing other things I've done in my life, she really helped me realize how many skills I already had that could help me succeed. Now I'm really psyched to get my business started!"
Want to jump into your new home staging / house fluffing business with both feet? Consider our Staging Diva Business Accelerator Upgrade Package which includes all 5 courses plus 2 hours of one-on-one mentoring time with The Staging Diva, Debra Gould. You'll be invited to upgrade to this package when you order all five courses (live or recorded) in the Staging Diva Training Program. This is a $600 value for only $300 more!
Don't miss a visit to our high-traffic sister site. You can read all about the courses and programs and register there too!
StagingDiva.com is THE place to be if you're serious about building your own home staging, real estate merchandising, house fluffing or property enhancement business!
®Staging Diva and the Staging Diva Logo are registered trademarks of Six Elements Inc.
™Empowerment by Design, Staging by Design, Color by Design, Rooms by Design, Pattern by Design are trademarks of Six Elements Inc.
