Six Elements

Home Staging / House Fluffing
Here's what Staging Diva Students say...
Staging Diva students come from all over the US and Canada. Some have interior design experience, but most do not.

They've worked in nursing, sales, real estate. A few owned franchises (Curves, Decorating Den) and sold them to start this business.

Several are at a crossroads because divorce or a health scare convinced them it was time to follow their dreams.

If there's a common denominator among our students it's that they've always enjoyed decorating.

If you're wondering how to get started, you'll want to read what our Staging Diva students have to say about their experience with Staging Diva Home Staging business training...

"I’ve travelled for weekend home staging training courses. It was more expensive and not nearly as useful or organized as your Staging Diva Program!

Thank you for the excellent courses. It’s great to be able to do the TeleClasses from home by phone! You've provided so many ideas and strategies for the Home Staging business.

I really like the Staging Diva Business Alliance Assessment ScoreCard from Course 5 too."

Debra Garber, Motif Home Staging (NV)

"I give the Staging Diva Program rave reviews. Definitely a 10 on a scale of 1 to 5!

I knew I had the artistic talent for the business but I was lacking the business and marketing skills that are the major components of Staging Diva Program.

I am truly grateful for the feeling of self-confidence that the program instilled in me. We were really put at ease by Debra Gould's warm, friendly and caring demeanor— before, during and after the courses. She is obviously sincere in her desire to share her knowledge and expertise to help budding entrepreneurs just getting into the field of house staging."

Karen Ozer, Sold By Staging (GA)

“Your Staging Diva TeleClass was one of the most informative and organized calls I have ever been on, and I participate in two a week at my current job!

You covered the information thoroughly and had no reservations about sharing your knowledge. I cannot wait for the next 4 classes!

I am more excited than ever about the Home Staging business, and know these TeleClasses will help prepare me to handle any situation I run into!”

Candice L. (TN)

Debra, great program, especially for the money!!! Thanks for freely sharing your knowledge and experiences. It is invaluable. Also very nice to have a community networking experience via the TeleClass. It's great to hear input from others beginning in the industry who are experiencing similar challenges. I look forward to additional products from you!

Veronica Harris,
Staged Home Redesigns (VA)  

"The Staging Diva Program was wonderful and even more than I expected. It was great that you shared the mistakes you made when you first started. That will save me a lot of heartache and frustration. Thank you for helping me achieve my dreams!”

Leah Fritz (WI)

"I stand in awe of your thoughtful and prepared handling of the group discussions. I learn as much from the Staging Diva course content as from the way you invite student questions, the way you actively listen, and the reflective respectful tone with which you respond. 

The integrity with which you approach staging homes for sale and the kind of courses you offer brings respectability to an idea which in other hands is quickly becoming rather 'fluffy' and sometimes ridiculous.

Thank you for putting your approach out there and sharing your knowledge so generously."

Derrian Smith, Dressed To Sell Inc. (NB)

"The Staging Diva Home Staging Checklist I purchased from you was perfect. I felt confident, professional and in charge during my first client meeting."

Deana R. (CA)

"I would like to personally thank you for the Staging Diva Program. Your examples and advice were very helpful and informative in starting my own Home Staging business. Thank you again for inspiring me and giving me what I need to build my dream!"

Quenna Murdock
Q Interiors (ON)

"I ordered the Staging Diva Home Staging Checklist and I was most impressed with its thoroughness. I have no doubt it will be a big help with my client consultations.  Debra's classes have been a wonderful help to me in starting up my home staging business, and I look forward to her continued mentoring. Her creativity extends into her ideas for running a profitable business."

Linda Meyer, The Redesign Lady (WA)

"Thank you for the class! Excellent value. The staging comes together if you have half an eye for it, but it's the marketing that makes the business grow and you've got that in spades! Thank you for all that great information."

Alice East, Dress This House (BC)

"I know it was my lucky day when I found your web site and that my association with you will be a turning point in my home staging business. The clarity of your comments is so refreshing! I wouldn't change a minute of our coaching hour— I was absolutely inspired by our talk.

You are so marketing minded and focused; your advice made me realize that I can think bigger than I have been. Now it's time to really take off in my staging business. Thanks!"

Laura Horell, Best Sellers (OR)

Did you know

- In the US, 9.1 million women-owned businesses employ 27.5 million people and contribute $3.6 trillion to the American economy

- In the US, one of every 3 businesses are owned and operated by women

- More than half of all women-owned businesses are in the service sector.

Source: SBA (United States Small Business Administration)

“I thought it would be hard for me to be more inspired than I was after the first class. Now that I’ve done the second, I have an even greater sense of urgency to get my house fluffing business started. The pricing information and advice on how to pitch prospective clients was most helpful.”

Carol K. (ON)

“Thanks so much for the Home Staging Checklist. It’s great! I was sweating over the whole consultation part, especially since I’m new to the Home Staging business. You’ve taken the fear out of it by giving me the steps to follow. Thanks again!”

Jenny S. (AB)

"Great class! You taught me that running a Home Staging business does not have to be complicated. 

When starting my own home staging business, I became overwhelmed with the little things and trying to offer everything my competitors offered and a lower price. 

After hearing about the history of your business, you gave me the confidence to aim higher with my goals, realize my time IS worth money, and that I CAN be successful running my Home Staging business while raising a young family. 

I can't wait until the next Staging Diva TeleClass! Thanks for sharing your time, wisdom, marketing expertise and entrepreneurial advice with us! It was worth every penny!" 

Erin Rhinedress., ELR Designs (MA)

“This was a great class and worth every penny! I liked that I was able to be on my couch with a cup of tea and my Staging Diva notes learning!

I felt great after the class! I have a lot of ideas and can’t wait to put them into action in my own house staging business!”

Angela B. (ON)

"I really enjoyed my first teleclass and found it very informative. Afterwards I found myself saying 'Yes I can do this!' I was very surprised to find out how lucrative home staging can be. Bring it on. You have given me the confidence to charge for my very first consultation sans portfolio."

Linda Schleihauf
The Detailed Home(ON)

“I was really struggling with whether it was a good idea to get into the home staging business. Talking to Debra Gould I got a much better idea of how it works and what kind of money I can earn.

After discussing other things I’ve done in my life, Debra helped me realize how many skills I already had that could help me succeed. Now I’m really psyched to get my house staging business started!”

Linda T. (NY)

“You really helped me decide Home Staging is the business for me. I was a little hesitant. Getting my questions answered, I’m more confident and ready to form an action plan.

I really appreciated how open you were and your creativity shows through in the classes. I’m chomping at the bit to get going; can’t wait for the next class!”

Jen S. (AB)

"I am anxious to get going with my house staging business and make some money.  My last 5 years of work were so draining and negative that these last few weeks since leaving have given me a new breath and finding your website was the icing on the cake! You have done an unbelievable job with your life and career, I only hope to follow humbly in your footsteps and most importantly be happy!"

Lisa Leib, Coach Realtors Northport (NY)

"I throughly enjoyed the Staging Diva Program.  Debra has put a lot of thought into her business model and readily conveys her knowledge to her students.

Because she has had on the job training and expertise to back up her courses, this brings weight and credibility to what she has to share.  I feel so much more empowered and knowledgeable to continue moving forward in starting my own Home Staging Business thanks to her program which went above what I expected."

Martha Helton (TX)

"Your 'upbeat' attitude comes through and I am sure this has a great deal to do with your success. Keep it up, you are an inspiration!  Especially to me, as I have been dragging my feet deciding which direction to go and IF I should leave the real estate business.....this is the perfect combination. I thank you for showing me how it can work."

Liz Morgan (AL)

"The Staging Diva classes are great and went way above what I expected! Debra Gould provides all the tools you need to start and grow your own home staging business.

From the basic concept to the nitty-gritty of consultations, and tips on continuing growth, she can boost your confidence simply through her flair and down-to-earth approach."

Joanna Varini (GA)
Home Presentation Consultants

"The Staging Diva Program is different from other home staging business training because Debra focuses on teaching you how to get started, get more business and keep it running. All step by step.

Other home staging training wants to teach you how to rearrange furniture, I already know that part of it, or I wouldn't be going into the Home Staging business. Debra is a wealth of knowledge. I'm proud to be trained by her."

Deana Ramisch, The Staging Dr. (CA)

"Starting my own house staging business has been a lot of hard work and quite an education. The Staging Diva Business Accelerator Program and Debra's experience, knowledge, attention to detail and her sense of humor have guided me through the beginning of my new life adventure. She even helped me find a company name! I now go to bed at night tired from the days work and NOT FROM STRESS!!  My thanks to Debra and her program."

Lori Sullivan, Inspired Staging, (MD)

“After taking the TeleClasses with you, I realize if I can muster the confidence for those initial home staging jobs, it will be exceptionally rewarding.

You’ve inspired me to move forward and confirmed that I was on the right track.

I believe when you concentrate your energies on your passions, magically opportunities present themselves, and finding your web site certainly was one of them. Your Staging Diva TeleClasses exceeded my expectations. Thank you!”

Marianne Nowicki, Re-Fresh ( MA)

"Thank you so much for your generosity and being a God Send! Your training gives me the extra push to get going in the right direction, and I can see your courses will keep me from making expensive mistakes in the early stages of my business. Thank you for your insight and providing such honest information and real life scenarios.”

Cynthia Savoie (TX)

“It was my lucky day when I found your site— a turning point in my business. The clarity of your comments is so refreshing! You are so marketing minded and focused; your advice made me realize that I can think bigger than I have been. Now it’s time to really take off in my home staging business. Thanks!”

Laura H. (OR)

"I was so inspired and strengthened by our coaching call today. I have learned volumes from your Staging Diva TeleClasses, but today I had the pleasure and privilege of learning more about your character, which I must say is FIRST CLASS. I tip my hat to you Debra and look forward to our next Business Accelerator Program coaching session.”

Janet Ravka, Home Sensational (ON)

“I appreciate you sharing your time so generously...it's great learning from such a dynamo!!! I had my first home staging client today and was delighted to have your Home Staging Checklist to assist me. All went well!"

Krystal T. (NM)

Did you know

- Canada is home to more than 800,000 women entrepreneurs and this figure has been growing 60% faster than the growth in the number of small businesses run by men.

- It is predicted that one million Canadian women will own a small business by 2010.

- 82% of women small business owners say that if they had it to do over again, they would definitely open their own business again.

You can read more in the complete report, entitled Women Entrepreneurs: Leading the Charge.

"As an Interior Designer, working in home design and having my own business has always been my passion. I just never knew what direction to go in or how to get started, until the Staging Diva classes.

Thank you Debra for being such a wonderful teacher and inspiration. You gave me all the tools I needed to start my own real estate staging business. I cannot remember the last time I was so excited and passionate about the work I am doing!"

Ivana S., Revive Design (ON)

Debra, it has been a huge privilege to interact with you through the Staging Diva TeleClasses and email.

I enjoy how open the classes are. No one has to feel intimidated or shy about their questions.

Aside from all your brilliant facts and tips, I learned I have the skills and confidence to run my own staging business, support myself and my family and have a great time doing it.

The Staging Diva Program was worth every penny. On a more sentimental note, having a "mentor" like you who is currently running her own successful staging business and can guide me through when nerves are running high is a blessing. I feel fully armed and ready to go, and how many people starting a business can say that??!!

Jenny Olsen, Urban Lane Designs (AB)

"Your course showed up like a miracle for me yesterday!"

Jan Baker (CA)

"Thanks for the Staging Diva Checklist! It’s very comprehensive and I like how it flows through the consultation process. I am armed and ready for my first client meeting. The only problem I see is getting some sleep tonight. I’m psyched!"

Linda S. (ON)

"Your home staging teleclass was incredibly informative. I appreciate you sharing your personal experiences in the house fluffing business, which will help me avoid some of the pitfalls. 

I would recommend anyone interested in getting into the home staging field to take your classes. Thank you again and I look forward to sharing my first before and after photos with you!"

Dawn F. (CA)

“Listening to you during the Staging Diva TeleClass, I really saw how you explain things to your home staging clients and how that can make all the difference.

The course was excellent and it was great to have the chance to ask so many questions. I’m really looking forward to the next one!”

Dena C. (WA)

"The Staging Diva Program made me believe I could start my own home staging business and I'm absolutely more prepared then I was before the courses. I chose this program because it focussed on the business side of staging and offered so much information. It totally met my expectations."

Helen H. (MI)

“This coaching hour I spent talking to you was fabulous! You were so generous with your information and you’ve given me great ideas to build my house fluffing business. Thanks!”

Dawn F. (CA)

“The TeleClass exceeded my expectations. You really conveyed a ‘you can do it’ approach. I’m definitely going to pursue my dreams and add staging into my business right away. Thanks again for sharing your wisdom!”

Sabrina Blount (VA)

"I really enjoyed your teleclass last week!  I got a real sense of your sincerity and integrity in the way you run your business, as well as the way you genuinely want to teach others how to be just as successful. You are inspiring and I like your down to earth manner of speaking."

Noelle Decambra (CA)

“I appreciate all the time for questions and they were addressed very well. The Staging Diva TeleClass provided great information and encouragement to help us start our own home staging businesses.”

Colleen V. (BC)

"Thanks for a great TeleClass and having the Staging Diva material in advance was excellent.

I looked at expensive courses offered by other companies and decided that I already have a talent for decorating. I just needed help with getting the business-side started. I am SO GLAD I found you!"

Carol Quinn (ON)

"It really is so helpful to have these home staging business classes on the phone.  The Staging Diva Home Staging Checklist was extremely helpful, as well as the information covered in the TeleClass.  On top of that, they're really enjoyable! I'm going online to sign up for The Staging Diva's Sales and Marketing Secrets to Boosting Your Home Staging Business. Thanks!"

Linda S. (CA)

"I was pleasantly surprised by how inspired I felt from the Staging Diva TeleClasses. It was the first time I took courses by phone and I wasn't sure what to expect. The most important thing I learned was how to charge properly for my time. That whole discussion was a real eye-opener for me.

Debra Gould is very organized and practical and her first hand experience and background in marketing is extremely beneficial. I encourage anybody interested in starting a home staging or house fluffing business to enroll in the Staging Diva Program. Not only is it affordable but it is insightful and supportive"

Eve Novotny, Evolving Designs (BC)

We offer a FREE Staging Diva Readiness Quiz to help you evaluate whether the Home Staging business, or House Fluffing business, is right for you. Just complete the form below, and we'll email it to you within minutes as a PDF file. It's free and it's fun!
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You can be a Staging Diva Too

There's a saying that the best time to plant a tree is 20 years ago. The next best time to plant one is today! So what are you waiting for? Why not take a small leap of faith and try one course? It might help you on your way to a whole new career and lifestyle!

Check out our list of courses and other options to help you start and grow your own Home Staging business.

You might also like to visit The Business of Home Staging — a FREE source of Home Staging business building information. Written by Staging Diva Debra Gould, you can even post your questions there for answer in future articles.

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E-mail: debra@sixelements.com

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