Beginning a new business is both exhilarating and scary.
With the best secrets from The Staging Diva, you'll have the
self confidence that comes with knowing that
you REALLY know what you're doing!
Special 5 for $895: Save $100 when you sign up for the full program
Book now for Staging Diva Home Staging Training
If you are serious about starting and growing your own home staging / house fluffing business, the Staging Diva Home Staging Business Training Program will put you years ahead by saving you so much trial and error.
It's based on what home staging expert Debra Gould has learned while staging hundreds of homes and growing her income significantly.
Staging Diva courses are not about how to decorate, they're about how to start up and run a home staging business, how to make money, how to do marketing, how to charge for your services and more.
Our students come from all over Canada and the US so all courses are taught by "TeleClass"— it's really just like a conference call.
No special equipment or technical expertise required and you are taught by The Staging Diva herself, Debra Gould, who will also answer your specific questions and concerns and share her stories from real client experiences and projects.
You'll get a realistic view of what this business is like from someone who is busy staging houses all the time.
Because our TeleClasses are in such demand, and we limit class size to allow for personal attention, the only way to do the Staging Diva TeleClasses live with Debra Gould is to commit to taking all 5.
You also save $100 by signing up for all five courses from this page.
Upon completion of the five courses, you'll be a Staging Diva Graduate. At that point:
we can refer projects to you (we get hundreds of leads from all over North America because of all the publicity Debra Gould receives)
you can join the Staging Diva Network (our online discussion group)
you can join the Staging Diva Directory of Home Stagers (to promote your business on the high-traffic Staging Diva site)
All courses are taught by "TeleClass"
A TeleClass is just like a conference call
Speak directly with The Staging Diva, Debra Gould (or order recordings of past courses) and learn from her client experiences
Complete Staging Diva course notes sent to you by email
No special equipment needed to participate
No travel = lower cost and more convenience
Learn from the comfort of home
Ask your own questions on the live TeleClasses, learn from the questions of others when listening to recordings
Participate from anywhere in the world!
Graduation Certificate for your portfolio is mailed to you.
Satisfaction Guaranteed!
Staging Diva Home Staging / House Fluffing Business Course List (full course descriptions, dates and registration further down this page)
1
"Cash in Decorating Homes to Sell"
2
"The Business of Home Staging: What you need to start and how to grow"
3
"Taking the Mystery out of Home Staging Client Consultations"
(includes the Staging Diva Home Staging Checklist)
4
"The Staging Diva's Sales and Marketing Secrets to Boosting Your Home Staging Business"
5
"Over 30 More Ways to Make Money From Your Home Staging Business"
You'll learn how to start and grow your own home staging / house fluffing business directly from the Staging Diva herself, Debra Gould.
Each course takes place by phone over one evening (90 to 120 minutes, depending on the number of questions asked).
You get The Staging Diva's course notes by email in advance.
You can ask your own questions and learn from others.
You hear Debra's staging stories of real clients and projects, how she's handled different situations, how she sells her services and more.
What is a TeleClass?
A TeleClass is like a scheduled conference call. Once registered, you'll get a US phone number to call and your special password to join the calls. You'll listen to a presentation by Debra Gould, aka The Staging Diva™ and have a chance to ask your own questions. If you don't want to speak, you don't have to!
Since these courses are offered by phone, there's no need to travel and no need for complicated technology. If you've got a phone and email (so we can send you the course notes in advance), you're all set! You don't need to be on the Internet and on the phone at the same time so don't worry if you have a dial up Internet connection.
These TeleClasses are based on Debra Gould's best kept secrets for how she grew her own Home Staging business in record time. Plus what she's learned as an entrepreneur since 1989. Her business and marketing advice has been published in two books as well as numerous marketing articles for Profit Magazine.
Each Teleclass is limited to 15 participants to allow time for your questions. We don't recommend waiting until the last minute to register as many sessions fill up quickly.
Staging Diva Training Program Graduation Certificate
Upon completion of our 5 courses you can call yourself a "Graduate of the Staging Diva Training Program." This is not an official credential as there is no such thing as "accreditation" in the home staging business (despite what some companies claim).
Accreditation implies an independent authority monitors and approves credentials and standards in the industry. No such authority exists in Canada or the US, and it lacks integrity to suggest otherwise.
It is "buyer beware" in the field of home staging training, so research your choices carefully. Make sure you're being trained by someone who has personally grown their own successful home staging business and doesn't just teach about it!
And, check out their business credentials. Debra Gould has an MBA from one of the top business schools in North America, and has been a recognized authority and published writer on business and marketing since the 1980s. And, she has proven that her techniques for building a successful home staging business work as evidenced by the hundreds of homes she's personally staged!
Your online order is completely secure. You can choose Visa, Mastercard or go through PayPal.
If you prefer to order by phone with your credit card, please call 416-691-6615.
Satisfaction Guaranteed or your Money Refunded!
We want you to be satisfied with the Staging Diva products you order. If you don't feel that the course material is as described here, we'll give you a full refund.
For live courses, refunds will be permitted for up to 48 hours prior to the program start date. After that time no refunds will be issued. All refund requests must be submitted in writing, and at that time, any and all access to pre-course materials or digital products will be terminated.
For orders of course recordings, refunds must be requested in writing within 48 hours of receiving materials. After that time no refunds will be issued. All refund requests must be submitted in writing, and at that time, any and all access to recordings or course notes will be terminated.
What's the Cost?
ONLY $895 for all 5 courses!
For a limited time you can save $100 when you register for all 5 courses for only $895 (that's only $179 per class!).
The TeleClass fee includes course material you receive by email in advance. Each TeleClass lasts approximately 2 hours (depending on the number of questions people ask). Long distance charges to a US number will appear on your regular phone bill (about $6/class depending on your long distance plan).
There are no other fees.
"After years of buying and selling my own properties, I decided to leave my corporate profession and merge my passion for decorating with my love of business. I was a little intimidated by the undertaking, but after participating in the Staging Diva Program, I stepped out with complete confidence. I was a bit apprehensive taking courses over the phone versus the usual classroom environment, but I didn't want to pay twice as much to have someone merely train me to move furniture around a room. Debra's course didn't disappoint -- the format was organized, and the information pertinent. I felt like I got twice the education for half the price."
Imagine, when you sign up for all 5 courses, you'll receive over 40 pages of course notes plus about 10 hours of lessons during which you can ask all the questions you have of home staging business expert Debra Gould, aka "The Staging Diva"!
Only $895 for specialized business advice and inspiration to grow your business? You'll make the investment back with your first client because we show you how!
Not sure you'll get value for your money?
With all the FREE information we provide on this site, plus Staging Diva, plus in The Business of Home Staging, and our FREE monthly newsletter Staging Diva Dispatch (you get a FREE BONUS subscription to this when you order the Staging Diva Quiz), imagine how much value you will get when you actually sign up and have access to the information we charge for!
Sign up today: Classes usualy sell out, don't wait until the last minute to sign up for the dates you want!
The Staging Diva Training Program is the ONLY Home Staging Business recognized by Entrepreneur Magazine for the last 3 years in a row in their Be Your Own Boss and Business StarUps Guides! A clear recognition that success depends much more on business savvy than knowing how to arrange furniture in a room!
When you sign up for the five courses, you'll be invited to add on the Staging Diva Business Accelerator Package which gives you the 5 courses you see here, plus 2 hours of one-on-one coaching time with Debra Gould. You can book the 2 hours in four 30 minute sessions spread out over 6 months if you prefer. Day, evening or weekend appointments can be arranged. The Staging Diva Business Accelerator Package is only US $1195, a savings of $400. It's like getting more than an hour coaching for free!
Here's the summary of the 5 courses you can sign up for with a bundled price of 5 for $895, the registration links to pay by credit card follow below:
1. "Cash in Decorating Homes to Sell"
What exactly is Home Staging or House Fluffing?
The top 5 reasons Home Staging works
7 reasons why this is a growth business
4 key factors affecting how you work with a Home Staging client
Services you can offer as part of your Home Staging or House Fluffing business
Key factors to consider when starting a Home Staging or House Fluffing business
Self Assessment ScoreCard - A valuable tool to help you overcome the hurdles of starting your Home Staging business
The Staging Diva's Top 5 Survival Strategies for being your own boss (she's used these herself since 1989)
2. "The Business of Home Staging: What you need to start and grow"
Ideal personality or background for being a Home Stager
What you need to get started
What you need to grow
Why you should register a business
Why there is no such thing as staging accreditation
4 quick ways to build trust and credibility as a Home Stager
How to charge for your services (learn what other home stagers charge all over Canada and the US)
Pros and cons of owning a Home Staging prop or furniture inventory
10 low budget ways to grow your Home Staging business
3. "Taking the Mystery out of Home Staging Client Consultations" (includes the Staging Diva Home Staging Checklist)
How to turn a potential buyer into a paying client
How to avoid the "free estimate" trap
How to dress for a home staging / house fluffing consultation
What to bring to a home staging / house fluffing client consultation
How to start the home staging / house fluffing consultation
"Who" moves "what" and "when", and answers to other home staging mysteries
Build your client relationship with these house showing survival tips
Don't chase your money- How to get paid immediately by your clients
How to end your home staging consultation and pave the way for future sales
The 2nd visit - essential ingredients for your "Home Staging Tool Kit"
4. "The Staging Diva's Sales and Marketing Secrets to Boosting Your Home Staging Business"
Defining your measure of success and setting your goals
How the buying cycle works
Overcoming the top 5 reasons someone won't buy Home Staging services
The key question you must answer for your Home Staging prospects
How to reach your four key target audiences for Home Staging
What you should know about each audience
Sales and marketing tips and tools and strategies for each audience
Building your web presence
Search Engine Optimization Tips
Pricing to work less / earn more
5. "Over 30 More Ways to Make Money From Your Home Staging Business
What is an alliance?
How can alliances make me more money?
Why an alliance instead of a partnership?
6 key reasons to form an alliance
4 key ingredients to look for
How to find potential alliances
Creating a win-win situation
How to boost your Home Staging profits with over 30 alliance categories
The Staging Diva Business Alliance Assessment ScoreCard - A valuable tool to evaluate alliance candidates
Wrap up questions / answers from the Staging Diva Training Program
Invitation to join the Group Mentoring Series for ongoing business building support (Staging Diva graduates only).
Classes usually sell out. Don't wait until the last minute to reserve your spot! Or you can order recordings of past classes to listen to right away!
YES, I want to save! Sign me up for all five courses in the Staging Diva Program for only US $895 so I can get my own Home Staging / House Fluffing business started as soon as possible.
Once I register, I'll get a personal email back from Debra Gould confirming my registration and telling me when to expect my course notes and special password and phone number to dial in and join the live TeleClasses.
If I've chosen recordings, I'll get everything I need by email immediately.
All live classes start at: 7:30PM (Eastern), 6:30PM (Central), 5:30PM (Mountain), 4:30PM (Pacific)
If you get recordings instead, you can listen whenever you like!
Choose ONE of these options - Recordings or Live Courses:
Order 5 course recordings and notes
(including the Staging Diva Home Staging Checklist AND Staging Diva Home Staging Business Quick-Start Checklist)
For Immediate Download, no waiting!
When ordering recordings:
- you get your courses immediately
- you can listen as often as you like!
Course recordings have been specially selected from past sessions for the variety and quality of the questions asked by the students. So, while you won't get to ask your own questions with the recordings option, you'll learn from past students' questions and the discussion that followed.
As soon as you hit the "buy now" button above, you'll be given the option of adding two hours of live business coaching by phone, one-on-one with Debra Gould, The Staging Diva, a $600 value for only $300! You'll have a full 6 months to use your coaching time with this special Business Accelerator Upgrade Package!
THIS IS THE MOST ECONOMICAL WAY TO HAVE THE BENEFIT OF REPEATED LISTENING TO THE COURSES PLUS 2 FULL HOURS TO ASK DEBRA GOULD ANY QUESTIONS ABOUT YOUR BUSINESS THAT YOU'D LIKE. YOU CAN ASK YOUR QUESTIONS IN UP TO 4 SESSIONS SPLIT UP OVER A SIX MONTH PERIOD.
Order 5 LIVE courses and notes
(including the Staging Diva Checklist)
You'll attend the five courses with the same group of students and find that a nice community atmosphere and spirit of mutual support develops during the program.
Choose your preferred month to participate in the Live courses by TeleClass (like a conference call):
April 9, 16, 21, 23 and 28 (2008)
(Monday and Wednesday evenings)
Class time is 90 minutes to 2 hours depending on the number of questions asked.
As soon as you hit either of the "buy now" buttons above, you'll be given the option of adding two hours of live business coaching by phone, one-on-one with Debra Gould, The Staging Diva, a $600 value for only $300. You'll have a full 6 months to use your coaching time with this special Business Accelerator Upgrade Package!
Classes limited to 15 participants to allow time for questions. You're getting about 10 hours of TeleClasses plus over 40 pages of home staging / house fluffing business building notes, tips, tools and techniques for only $895, an amount you'll make back with your first client because we show you how!
You'll receive a personal email from The Staging Diva Debra Gould welcoming you to the program after you complete your registration.
Who is teaching these TeleClasses?
Taught by internationally known home staging expert Debra Gould, "The Staging Diva" who has an MBA in Marketing and has supported her family from a home office since 1989.
We guarantee these Staging Diva TeleClasses will save you years of trial and error! Won't it be nice to have your business questions answered by someone who has actually built her own home staging business from scratch and doesn't JUST teach about it or run it as an add-on to selling real estate?
In just two years, Debra created Six Elements and went from zero experience to staging millions of dollars of real estate and international recognition as a house fluffing / home staging expert. She appeared on HGTV and other networks and was profiled in some of the biggest newspapers and magazines in both Canada and the US!
Today, Debra is often booked solid for up to 6 weeks in advance by clients wanting her to stage their homes. In her five Staging Diva Home Staging Business Training TeleClasses she will tell you how she achieved this success!
Her techniques are ones that you can copy and use too and they aren't based on spending money to promote your business. In fact, Debra spends very little advertising her home staging business!
Graduates can also join The Staging Diva Directory of Home Stagers. In one week alone three different graduates were interviewed by major media outlets because reporters found them on the Directory!
If you need more information, call The Staging Diva at 416-691-6615. Debra would love to talk to you about how she can help you start and grow your own Home Staging / House Fluffing Business. It's kind of like a free sample of what doing a TeleClass with her will be like!
Some Free Information to get you started
You can read new articles by Staging Diva Debra Gould about the business of home staging for free at The Business of Home Staging. You can even post your own questions and comments there to be answered in future articles!
™Staging Diva and the Staging Diva Logo, Empowerment by Design, Staging by Design, Color by Design, Rooms by Design, Pattern by Design are trademarks of Six Elements Inc.
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