Home Staging / House Fluffing
Home Staging by Design: Getting the most money for your home
Professional House Fluffer and Home Stager Debra Gould featured in MoneySense Magazine.
Photo of Debra Gould by Virginia MacDonald
Home Staging by Design™ can easily increase the selling price of your home by $10,000 to $50,000 with minimal investment.

Referred to as "the dream weavers of the real estate world" (Forbes, 2002), "House Fluffers" can take a home and turn it into another house entirely— often in a matter of days!

Decorating your house to sell, also called Home Staging or House Fluffing, will help you sell in record time and get top dollar for your home.

"If you're looking to score on the real estate market, your best investment may not be a house or a condo, but an hour with Debra Gould," says Money Sense Magazine.

Our Home Staging by Design process works in "buyers" and "sellers" markets.

In a buyers market the available listings exceed demand.

Higher inventory of homes means that houses for sale tend to sit for longer periods— house hunters can afford to take their time and be more demanding about what they buy.

When buyers have time and selection on their side, they can be very picky. Obviously, the homes that show the best will sell faster and for more money.

It's easy to see that when there are too many homes on the market the staged home will sell faster than competitors that don't show as well.

In a sellers market, where inventory is lower, more buyers are chasing fewer available homes.

Buyers can't afford to take their time making a decision because many homes are selling fast, often with multiple offers.

With proper home staging or house fluffing, these multiple offers can be driven to sometimes ridiculous levels.

Take the case of a house in Toronto in 2003 that was listed appropriately at $599,900. In 5 days they had 10 bids and the final price was driven up to $725,500, proving that while people may shop with logic, they buy on emotion. This would not have happened in a house that hadn't been home staged, or decorated to sell.

After decorating and flipping six of her own homes at great profit (in 4 cities in 9 years), Six Elements president Debra Gould (also known as The Staging Diva) created the Home Staging by Design process to help clients benefit from her experience.

What's especially intriguing is the possibilities that can open up in your life when you have a sudden cash windfall from selling your home for way more than you imagined. You could put the money into the next bigger house, but some clients use it instead to take time off work and try something new. When Debra sold her second home she was able to take a one year sabbatical and live an artist life in Salt Spring Island.

Debra Gould is the only Professional Home Stager or House Fluffer with an MBA and almost 25 years experience in marketing, project management and client service— all tools necessary to decorating a house to sell quickly and for top dollar. An understanding of the target market for a home, a flair for design and knowing why people buy is critical to getting the job done right.

Within Debra's first two years back in Toronto, she staged $25,000,000 worth of homes for sale in the Beach, Cabbagetown, Leaside, Mississauga, East York, North York, Etobicoke, The Kingsway, Riverdale and Rosedale, and appeared regularly in print and on TV.

The Staging Diva Debra Gould has staged hundreds of homes ranging in price from $190,000 to $1.5 million.

One client was able to sell a condo that had sat on the market for 9 months without a single offer. Debra spent two hours rearranging all the contents and the next person to see it bought it!

Six Elements staged this master bedroom
Rental furniture and new accessories transformed this master bedroom staged by Six Elements. The house sold in days for $30,000 over asking. See Client Testimonials.
House fluffing by Debra Gould

"I couldn't have imagined that just moving our furniture and art around would get us three offers after we sat on the market for 6 weeks! Our agent wanted us to drop our price significantly, but thanks to your house fluffing we got 98% of our original price!" John W.

Home staging considers even the smallest detail
A professional Home Stager or House Fluffer will pay attention to even the smallest detail to create the right mood in each room. This house sold for $40,000 over asking after being staged by Six Elements. Make sure you hire a true professional.
Living room is staged by Debra Gould using what was already there in new ways
"Debra's truly transformative Home Staging skills managed to change every room in my house using only my existing furniture and accessories.  Suddenly there was space and flow that didn't exist before." P. Eng More Testimonials

Another client called to say that for the first time she's mortgage free because she got $100,000 more for her home than expected.

Bottom line... the Staging By Design process can make a huge difference in the outcome when you put your home on the market.

Read more about why Home Staging, or House Fluffing, works.

TV shows like "House Doctor," "Sell this House," "Designed to Sell," and "Buy Me!" increase awareness and demand for house fluffing or home staging services. With more and more staged homes on the market, the ones that aren't staged look even worse by comparison.
BEFORE
Living room before house fluffing.
Mismatched furniture at left was replaced with a couch, love seat and accessories sourced by Six Elements as shown in the photo below.

With a wide range of suppliers, Six Elements will source the right furniture and accessories for your particular home.

The new look is more consistent with the target market and price point of the home.

Check out these before and after photos too.

Read more about why Home Staging, or House Fluffing, works.

AFTER
Living room after it is staged with rental furniture by Six Elements.
Done right, home staging / house fluffing provides an excellent return on investment — helping you sell your home more quickly and for top dollar (forget weeks/months of endless and inconvenient showings).

Here are even more before/after photos and information on what house fluffing can do for your home.

To learn more about our Staging by Design service, email debra@sixelements.com, or call: 416-691-6615.

Tempted to leave a newly renovated room/home empty?

If you've done the expensive and time-consuming job of renovating, don't decide to save money when it comes to furnishings! Learn more about why staging empty rooms or even an entire house is important.

It's relatively inexpensive to rent anything you need, and these finishing touches help ensure you make the profit you deserve for all those costly renovations. We have tons of before and after photos to help you see the difference home staging can make!

NOT IN TORONTO?

Through her personal Coaching Service Debra offers advice by phone and email to clients all over North America.

An hour can be divided into 20 minute appointments for regular contact throughout your project.

An excellent way to have your questions answered by a pro as you need help.

Home Staging as a tax deduction

In the United States, consultation fees for Home Staging are tax deductible as an expense in preparing your home for sale in many cases. Check with your CPA or tax expert to determine if you qualify.

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LIMITED TIME OFFER!

Any amount invested in renting items from the Pattern by Design Collection for a House Fluffing project can then be used towards the purchase of a new custom designed product for your new home.

Offer must be mentioned at time of ordering.

Visit www.debragould.com for additional samples of the art and accessories available to rent.

"Volute," painting, 30" x 40" and "Volutini" table runner 13" x 40" by Debra Gould. As featured in the Spring 2005 issue of Woman's Day Magazine Walls Windows & Floors.

Thinking of starting your own Home Staging / House Fluffing business?

Staging Diva Business Training

"Debra, it has been a huge privilege to interact with you through your Staging Diva classes and coaching. Having a superb "mentor" who is currently running her own successful home staging business and can guide me through is a blessing. I feel fully armed and ready to go, how many people starting a business can say that? I'm so excited I can hardly contain myself and a lot of my energy comes from the passion and energy that you put into what you are doing. So contagious and addicting!" Jenny O. (Alberta)

More comments from Staging Diva students.

Have you been looking for a way to turn your passion for decorating into a new career? Are you tired of working for someone else?

Free Quiz to see if the Home Staging / House Fluffing Business might be right for you!

If you know you want to start your own home staging business, or you want to combine it with a business you already have, we offer extensive business training and support.

We also offer Staging Diva Dispatch — a FREE source of Home Staging business building information.

Check out the Staging Diva Home Staging Directory!

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E-mail: debra@sixelements.com

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