Home Staging by Design™ can help your house sell faster and increase the selling price by $10,000 to $50,000 with minimal investment.
Referred to as "the dream weavers of the real estate world" (Forbes, 2002), "House Fluffers" can take a home and turn it into another house entirely— often in a matter of days!
Decorating your house to sell, also called Home Staging or House Fluffing, will help you sell faster and get more money for your home.
A real estate staging expert will transform your home into the property that will motivate buyers to make an offer. This is especially important when your home is competing with hundreds of others on the market in your price range.
"If you're looking to score on the real estate market, your best investment may not be a house or a condo, but an hour with Debra Gould," says Money Sense Magazine.
Our Home Staging by Designprocessworks in "buyers" and "sellers" markets.
In a buyers market the available listings exceed demand.
Higher inventory of homes means that houses for sale tend to sit for longer periods— house hunters can afford to take their time and be more demanding about what they buy.
When buyers have time and selection on their side, they know they are in control of the situation and can be very picky. The only way to motivate them to take action and make an offer now is to make the home so desirable that they don't want to risk losing it.
Obviously, the homes that show the best will sell faster and for more money.
It's easy to see that when there are too many homes on the market the staged home will sell faster than competitors that don't show as well. Buyers make the buying decision when they make an emotional connection with a house. Why not make that easier by romancing them!
In a sellers market, where inventory is lower, more buyers are chasing fewer available homes.
Buyers can't afford to take their time making a decision because many homes are selling fast, often with multiple offers.
With proper home staging or house fluffing, these multiple offers can be driven to sometimes ridiculous levels.
Take the case of a house in Toronto in 2003 that was listed appropriately at $599,900. In 5 days they had 10 bids and the final price was driven up to $725,500, proving that while people may shop with logic, they buy on emotion. This would not have happened in a house that hadn't been home staged, or decorated to sell.
After decorating and flipping six of her own homes at great profit (in 4 cities in 9 years), Six Elements president Debra Gould (also known as The Staging Diva®) created the Home Staging by Design process to help clients benefit from her experience.
What's especially intriguing are the possibilities that can open up in your life when you have a sudden cash windfall from selling your home for way more than you imagined.
You could put the money into the next bigger house, but some clients use it instead to take time off work and try something new. When Debra sold her second home she was able to take a one year sabbatical and live an artist life in Salt Spring Island.
An understanding of the target market for a home, a flair for design and knowing why people buy is critical to getting the home staging job done right.
Debra Gould is the only Professional Home Stager or House Fluffer with an MBA and 25 years experience in marketing, project management and client service— all tools necessary to decorating a house to sell quickly and for top dollar.
Within Debra's first two years back in Toronto, she staged $25,000,000 worth of homes for sale in the Beach, Cabbagetown, Leaside, Mississauga, East York, North York, Etobicoke, The Kingsway, Riverdale and Rosedale, and appeared regularly in print and on TV.
This main floor family room was fully furnished and accessorized by Debra Gould of Six Elements Inc. The owner's original furniture, which had seen better days, was moved to the basement playroom where it fit in very well. This house sat on the market for 8 months prior to staging. With the sale the couple was finally able to go their separate ways.
Rental furniture and new accessories transformed this master bedroom staged by Six Elements. The house sold in days for $30,000 over asking, even though there were 6 others for sale on the same street!
"I couldn't have imagined that just moving our furniture and art around would get us 3 offers after we sat on the market for 6 weeks! Our agent wanted us to drop our price significantly, but thanks to your house fluffing we got 98% of our original price!" John Wingrove. More Testimonials.
A professional Home Stager or House Fluffer will pay attention to even the smallest detail to create the right mood in each room. This house, (which belonged to an interior designer) sold for $40,000 over asking after being staged by Six Elements. Make sure you hire a true professional who understands the difference between decorating to sell and decorating to live!
One client was able to sell a condo that had sat on the market for 9 months without a single offer. Debra spent two hours rearranging all the contents and the next person to see it bought it! Another client called to say that for the first time she's mortgage free because she got $100,000 more for her home than expected.
Bottom line... the Staging By Design process can make a huge difference in the outcome when you put your home on the market.
The Staging Diva® Debra Gould has staged hundreds of homes ranging in price from $170,000 to $1.7 million in addition to training over 1200 home stagers worldwide. She is also the author of three home staging guides.
TV shows like "House Doctor," "Sell this House," "Designed to Sell," and "Buy Me!" increase awareness and demand for house fluffing or home staging services. With more and more staged homes on the market, the ones that aren't staged look even worse by comparison.
BEFORE
With a wide range of suppliers, Six Elements will source the right furniture and accessories for your particular home.
Many home stagers keep their own inventory which means they may have to use what they have on hand whether it's appropriate for your specific house or not. The end result of their staging efforts is limited by their limited inventory.
Instead, Six Elements sources from a variety of suppliers which means you get the right look for your particular home and for the target market for your particular home.
Done right, home staging / house fluffing provides an excellent return on investment — helping you sell your home more quickly and for more money.
AFTER This mismatched furniture was replaced with a couch, love seat and accessories sourced by Six Elements. Some of the home owner's items were mixed in with the rental items to keep costs down. The new look is more consistent with the target market and price point of the home.
It's relatively inexpensive to rent anything you need, and these finishing touches help ensure you make the profit you deserve for all those costly renovations. We have tons of before and after photos to help you see the difference home staging can make!
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Home Staging as a tax deduction
In the United States, consultation fees for Home Staging are tax deductible as an expense in preparing your home for sale in many cases. Check with your CPA or tax expert to determine if you qualify.
Debra Gould's Staging Expertise is Available To You No Matter Where You Live
Through her personal Home Staging Coaching Service Debra Gould offers advice by phone and email to clients all over the US and Canada.
"Virtual Staging," as this is also called, is an excellent way to have your questions answered by a home staging pro as you need help.
How Virutal Staging or Home Staging Coaching works:
Use the link below to order your one hour home staging consultation which will take place by phone.
You'll get an email confirmation with your receipt, plus a special link to get into Debra Gould's online calendar and book your meeting at a mutually convenient time.
You will also get instructions to email your photos prior to your phone consultation. A maximum of 3 or 4 digital shots per room is usually enough.
Debra Gould, The Staging Diva will personally review your photos on the phone with you and provide advice on everything from furniture placement to wall color, what to get rid of for showings. The emphasis is on using what you already have, sometimes moving pieces between rooms.
YES! I'm ready to get one hour of home staging advice from the Staging Diva, Debra Gould for only USD $200.
Any amount invested in renting items from the Pattern by Design Collection for a House Fluffing project can then be used towards the purchase of a new custom designed product for your new home.
"Volute," painting, 30" x 40" and "Volutini" table runner 13" x 40" by Debra Gould. As featured in the Spring 2005 issue of Woman's Day Magazine Walls Windows & Floors.
Thinking of starting your own Home Staging / House Fluffing business?
Home Staging Business Training
"Debra, it has been a huge privilege to interact with you through your Staging Diva classes and coaching. Having a superb "mentor" who is currently running her own successful home staging business and can guide me through is a blessing. I feel fully armed and ready to go, how many people starting a business can say that? I'm so excited I can hardly contain myself and a lot of my energy comes from the passion and energy that you put into what you are doing. So contagious and addicting!" Jenny O. (Alberta)
Have you been looking for a way to turn your passion for decorating into a new career? Are you tired of working for someone else?
Free Quiz to see if the Home Staging / House Fluffing Business might be right for you!
If you know you want to start your own home staging business, or you want to combine it with a business you already have, we offer extensive business training and support.
You can search below for more information on house fluffing/home staging (or any other topic). Just choose whether you want to search this site only, or broaden your search for the entire web. We recommend you search this site first as there are bound to be several pages you haven't discovered yet.
Six Elements ~ Designing New Possibilities for Your Home and How You Live™
Six Elements Inc. president Debra Gould is an internationally recognized home staging expert who provides tons of free information on the industry as well as offering a home staging directory, training courses, books and more. Six Elements Inc. provides home staging, colour consulting and interior redesign services in Toronto, especially in the Beach, Beaches, Cabbagetown, Leaside, Etobicoke, Bloor West Village and downtown Toronto areas. Virtual home staging services are also provided by Debra Gould who will work from photos to help home sellers stage their own homes following her advice.
®Staging Diva and the Staging Diva Logo are registered trademarks of Six Elements Inc.
™Empowerment by Design, Staging by Design, Color by Design, Rooms by Design, Pattern by Design are trademarks of Six Elements Inc.
