Real estate photography quality has never been more critical. I’m dismayed when I see real estate listing photos that look like they’ve been shot from a moving car, or when the photos show a home at its least flattering angle.
As a home seller you need to insist that your real estate agent use quality photos to market your property. As a real estate agent, you need to consider whether you have the time, equipment, and/or talent to take the best shots. Here’s why:
In the US 70% of home buyers search for properties online before calling a real estate agent to discuss properties they want to visit. In Canada, that number is as high as 90%. This means that quality photos are key when promoting a real estate listing.
Whether you are working with a real estate agent or trying to sell your house on your own, make sure you are always showing your real estate property in the best light. … Continue reading
An interior redesign client of mine was struggling with what size of bed to order for the master bedroom of her new condo. She and her husband were used to sleeping in a King but she was concerned it would be too crowded in the new room.… Continue reading

After deciding to list, stop thinking of your house as your home.
One of the side benefits of home staging is that it helps you see your house as a real estate listing instead of your home.
A professional home stager forces you to look at your home from the eyes of a highly critical buyer which is key to selling quickly and for top dollar. If your home is staged well, it will likely contain far fewer items than you are used to having. Gone are the 10 gadgets from your kitchen counter and that table you used to bump into in the foyer. Your bed might be on a different wall and your sports gear is hiding in the trunk of your car. … Continue reading
One of the unpleasant realities of selling your home on the real estate market is that you’ll have to put up with strangers going through every room and opening every closet. They’ll even look in your medicine cabinet! It’s all fair game, since you are trying to sell your house and prospective buyers have the right to examine everything very closely.
While home staging is key to creating the right environment to entice prospective buyers, much of what I recommend as a professional home stager is for your own security as well.… Continue reading
If you’re selling a three or four bedroom house in a family neighborhood, it’s important to show kid’s rooms, even if there are no longer young children living in the house. It doesn’t take much to create the look and it’s an important part in romancing the target market for the home.
Home buyers have less imagination than you might think. That’s why home staging can make such a… Continue reading
Bathrooms are such small rooms and so easy to update without spending much money. Whether you’re moving now or later, why not fluff your bathroom and make it a more enjoyable room? In the case of powder rooms, all you need is some art, a bud vase and a nice fluffy towel.… Continue reading
When it’s time to put the house you are living in onto the real estate market, it becomes a product. Rather than suggesting all new furniture in a resale home, a good home stager will try and work with what you already have in new and better ways when staging your home.
Sometimes though, it’s necessary to bring in rental furniture to add… Continue reading
If you have a functioning home office in your house, the chances are it’s quite cluttered with papers, binders, “to do” piles, stacks on the floor under your desk and general chaos.
This might be how you work (no judgments here, I work that way myself), but it’s no way to sell your… Continue reading
Not everyone lives in a home the way they would like others to see it when it’s time to sell. My clients realize that in order to sell their homes more quickly and for more money they have to turn it into a product that will appeal to potential buyers.
In this house the family room had become a dumping ground for clutter that ranged from video games to kid’s toys and a myriad of family photos of all shapes and sizes crowding the fireplace mantel. Fine for living but not for selling!… Continue reading
I’ve staged hundreds of homes and discovered that many people don’t use their dining rooms as such. For some families it’s a big empty space filled with toys, for others, especially when the dining room and living room are one, it becomes one big living room with the family eating in the kitchen.… Continue reading