| An entrepreneur for over 20 years, internationally recognized Home Staging expert Debra Gould is the president of Toronto-based Six Elements Inc., which helps clients throughout Canada and the US.
Products and services are based on an underlying approach called Empowerment by Design™ which Gould developed after her own journey of reinvention, and in working with over 350 clients.
While she helped decorate their homes to sell, choose colors, redesign their rooms, or while she created their custom accessories; Gould was struck by how many clients started to realize that by letting what they wanted into their homes, they could begin to let what they wanted into their lives.
A Personal Mission
No matter what product or service she offers, Gould believes her mission is to design new possibilities for others.
"I learned how to do this first by creating dramatically new possibilities for my own life and what inspires me is being able to do this for others," says Gould.
Imagine the new opportunities she is able to create for clients with the $10,000 to $70,000 profit they make from her services.
Some take time off to travel, others realize they have the capital to start that business they've always dreamed of. One client was able to live mortgage free for the first time thanks to the extra $100,000 they made when they sold their home!
Through her own career changes and house moves, and later in helping hundreds of clients, Debra Gould noticed a common theme.
"We all have a desire to express ourselves and be true to who we really are," she explains. "If we don't start by allowing free expression into our own homes, how can we be ourselves in other areas?"
Most clients don't entirely reinvent their lives, but each is changed from having worked with her.
From the extra money she is able to bring into her clients' lives through her home staging results, or in helping others realize the one thing that bothers them most about their homes and having the problem solved; Debra Gould is able to make a significant difference in their lives.
"Often we are so accustomed to tolerating something, we don't even realize how it drains us," Gould says. "Having a solution can make a big difference in our daily experience because it reduces stress and brings more enjoyment."
In creating the Staging Diva Training Program, Debra Gould has inspired over 800 students and graduates to start their own home staging businesses. Located across the US, Canada, and as far as Europe, Australia, New Zealand, South America and South Africa, Debra Gould also sends them project leads generated by the significant traffic she gets at her many websites.
The Staging Diva Directory of Home Stagers is an effective advertising vehicle for Graduates as it makes it easier for homeowners and their agents to locate home stagers. Participation in the Directory has also generated free publicity for many graduates as key media find them through their association with StagingDiva.com.
Education
Gould has a Diploma in Creative Arts from Dawson College and a BA in Communications "With Distinction" from Concordia University. She later studied silversmithing in Mexico and the Ontario College of Art and was accepted into the Institute of American Indian Art to study jewelry making in Santa Fe, New Mexico.
Afraid of living as a "starving artist" she pursued an MBA from Canada's top business school, the Schulich School of Business (York University), and spent over 15 years developing and managing her client's multi-million dollar marketing programs.
A big leap into the unknown
Realizing life is the adventure we make it and tired of not living her dreams, in 1998 Gould gave up her home and Fortune 500 clients and bought an acre of land on Salt Spring Island.
Completely out of her comfort zone, she picked up a paint brush and began rediscovered her passion for color, pattern and design.
Starting with floorcloths (hand painted rugs), she developed a line of home accessories based on her patterns called the Debra Gould Home Collection and began doing custom accessories for client's homes.
Her work is featured widely in print and on HGTV, and is collected internationally.
A Home Stager or House Fluffer is born
Over four years, Gould had a remarkable and creative journey that took her back and forth across the country.
With those moves, and the two properties she had owned previously, Gould completed 11 real estate transactions.
Even if your house is your home, it's also probably your single biggest financial investment. Her rules for making money in real estate are:
- sell high
- sell fast
- sell smart
She developed a process to quickly decorate her homes to sell at great profit, and began offering her Home Staging by Design service when she returned to Toronto in 2002.
Within 3 years, she decorated hundreds of homes to sell and is quoted widely in the media for her expertise as a Professional Home Stager (or House Fluffer) and other real estate related questions.
 Most recently, home staging expert Debra Gould was featured in CNN Money and The Wall Street Journal.
Here's a real life example of the Empowerment by Design approach Debra uses with clients to help them see new possibilities.
One client wanted a new color palette and some help redecorating her condo. Her living room was completely dominated by a huge covered object. It turned out to be a beautiful mahogany baby grand piano under layers of protective padding.
The woman kept it covered except under very rare circumstances so that it would never get dusty or scratched. She hardly played it, or even allowed herself the simple pleasure of looking at it.
It took some coaxing, but she finally unwrapped it so Gould could see how it looked in the room. They left it uncovered as they discussed other aspects of the interior.
Gould was struck by how often the woman's gaze drifted back to the piano, like a long lost friend. Finally, she said, "I almost forgot how beautiful it was to look at. If I left it uncovered, I could play it whenever I had even 10 minutes to spare!"
Gould says, "It was as if she needed me to tell her it was okay to take the small risk of leaving the piano exposed because of the greater joy it would give her every day. If she was living in such a restrained way in her own home, how was she living in the outside world?"
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