| Our Home Staging process works in "buyers" and "sellers" markets.
In a buyers market the available listings exceed demand.
Higher inventory of homes means that houses for sale tend to sit for longer periods— house hunters can afford to take their time and be more demanding about what they buy.
When buyers have time and selection on their side, they can be very picky. Obviously, the homes that show the best will sell faster and for more money.
It's easy to see that when there are too many homes on the market the staged home will sell faster than competitors that don't show as well.
Les Christie of CNN Money wrote an interesting article about why Home Staging is one of the top 5 strategies for selling your home in a slowing market. It featured Six Elements Home Staging as the first strategy!
In a sellers market, where inventory is lower, more buyers are chasing fewer available homes.
Buyers can't afford to take their time making a decision because many homes are selling fast, often with multiple offers.
With proper home staging or house fluffing, these multiple offers can be driven to sometimes ridiculous levels.
Take the case of a house in Toronto in 2003 that was listed appropriately at $599,900. In 5 days they had 10 bids and the final price was driven up to $725,500, proving that while people may shop with logic, they buy on emotion. This would not have happened in a house that hadn't been home staged, or decorated to appeal to the greatest number of potential buyers
After decorating and flipping six of her own homes at great profit (in 4 cities in 9 years), Six Elements president Debra Gould (also known as The Staging Diva) created the Six Elements Home Staging process to help clients benefit from her experience.
What's especially intriguing is the possibilities that can open up in your life when you have a sudden cash windfall from selling your home for way more than you imagined. You could put the money into the next bigger house, but some clients use it instead to take time off work and try something new. When Debra sold her second home she was able to take a one year sabbatical and live an artist life in Salt Spring Island.
Debra Gould is the only Professional Home Stager or House Fluffer with an MBA and 25 years experience in marketing, project management and client service— all tools necessary to decorating a house to sell quickly and for top dollar. An understanding of the target market for a home, a flair for design and knowing why people buy is critical to getting the job done right.
Within Debra's first two years back in Toronto, she staged over $25,000,000 worth of homes for sale in the Beach, Cabbagetown, Leaside, Mississauga, East York, North York, Etobicoke, The Kingsway, Riverdale and Rosedale, and appeared regularly in print and on TV.
 Home Staging expert Debra Gould is available to coach any homeowner by phone on what they can do to decorate their own home to sell for top dollar.
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